DataSpark collaborates with City of Gold Coast

In 2016 the City of Gold Coast established the Digital City Insights project with the objective to create and deliver smart city initiatives through employing the use of big data to enable improved decision-making. During the process the council discovered that they are short of robust data concerning the movement of people in the city.

DataSpark supported the council by augmenting their data with our proprietary and anonymised telco-sourced data that contributed greater comprehension of movement patterns of people, into and within the city, during Easter 2020.

Download the case study here.