Working with government and smart cities to better inform planning and investment.
DataSpark works with Singapore and other Asian governments and city councils to provide insights designed to make better decisions surrounding planning and investment using big data. Through our patented state-of-the-art technology, custom local government mobility reports are built much quicker and with lower latency on retrieving people movement data and insights.
Adhering to the highest data privacy standards, data is aggregated, anonymised and validated using relevant datasets and made accessible to our customers securely. Data scientists then analyse mobility patterns with granular spatial accuracy using industry leading mechanisms. We help understand how people move, where they go and what they do.
In 2016 the City of Gold Coast in Australia commenced the Digital City Insights project with the intention to create and deliver smart city initiatives by engaging the use of big data to enable improved decision-making. DataSpark assisted the council by augmenting their data with our proprietary and anonymised telco-sourced data to help the city gather valuable insight into the visitors during Easter 2020.
Download the case study below.