Media and out of home.

Optimise billboards and analyse movement patterns.

For advertisers, OOH agencies and marketers.

Being able to accurately identify how people pass via advertising sites and create accurate audience segments is crucial to gaining the confidence of advertisers. Creative messaging, behavioural and demographic segmentation, seasonal planning and local area marketing initiatives are just some of the ways out-of-home media organisations and advertisers use DataSpark data to showcase benefits to their clients.

With DataSpark's unique ability to identify multi-modal travel patterns of both local and international audiences, stay points, origin and destination matrices - out of home providers can determine who views sites when, with a greater degree of accuracy.


Excited to see how telco data can be used to enhance your business?