Media and out of home.

Optimise billboards and analyse movement patterns.

For advertisers, OOH agencies and marketers.

Being able to accurately identify how people commute via advertising sites and create specific audience segments is crucial to gaining the confidence of advertisers. Creative messaging, behavioural and demographic segmentation, seasonal planning and local area marketing initiatives are some examples of out-of-home media organisations and advertisers utilise DataSpark data to showcase benefits to their clients.

With DataSpark's particular ability to identify multi-modal travel patterns of both local and international audiences, stay points, origin and destination matrices - out of home providers can determine who and when views the sites, with a greater degree of accuracy involved.


Excited to see how telco data can be used to enhance your business?