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Work has started on the study on how to rejuvenate Orchard Road, led by Australian urban planning consultancy Cistri. The six-month study is to produce measures that can ensure the Orchard Road district continues to be a relevant and vibrant lifestyle and shopping destination.
DataSpark will be using its extensive telco data and its Mobility Genome™ platform to provide insights on how and why people move in Orchard Road.
More information can be found here.
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People movement data on visitors to Marina Bay Sands, Orchard, and Universal Studios reveal useful insights on who they are, where they come from, and peculiar behaviour patterns.
DataSpark is partnering with Cistri in a six-month study to examine and better understand who goes to Orchard Road, how they move around and why.
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