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Work has started on the study on how to rejuvenate Orchard Road, led by Australian urban planning consultancy Cistri. The six-month study is to produce measures that can ensure the Orchard Road district continues to be a relevant and vibrant lifestyle and shopping destination.
DataSpark will be using its extensive telco data and its Mobility Genome™ platform to provide insights on how and why people move in Orchard Road.
More information can be found here.
We have partnered with Massachusetts Institute of Technology (MIT) at Adelaide’s Living Lab to develop insights designed to boost tourism in South Australia through the use of Big Data.
DSpark’s mobile data has been integrated into oOh! Media’s Smart Reach – a planning tool which enables advertisers to maximise their media spend and reach 25% more buyer audience through unmatched targeting across the media landscape. Smart Reach, has been described by CEO of oOh!, Brendon Cook, as “the most robust data grouping by location anywhere in the world.”
We have reached a stage where big data plays a key role in our daily lives...
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DataSpark and Analysys Mason are working with MNOs in the APAC region to develop Big Data analytics capabilities.
DataSpark is partnering with Cistri in a six-month study to examine and better understand who goes to Orchard Road, how they move around and why.
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