Big Data Boosting Tourism Growth in South Australia

Big Data and mobility analysis has never been more relevant than now, and plays an integral role in shaping our world and economy. We have partnered with Massachusetts Institute of Technology (MIT) at Adelaide’s Living Lab to develop insights designed to boost tourism in South Australia through the use of Big Data. With the use of cutting-edge technology provided by MIT in data analytics and understanding social behaviour, it seeks to help the South Australian government make better informed decisions and strategies that will be beneficial for the state’s economic growth. This move is expected to generate $12.8 billion in revenue and 16,000 jobs by 2030.

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